In order to encourage dads to read to their children, I had to come up with a concept to inspire and motivate them. I decided to create a range of posters, making dads feel a sense of guilt, encourgaing the idea that kids dont have an imaginaiton if dads dont read to them.

I also created billboards giving dads exmaples of stuff they do instead of reading to their children.

In order to create a solution to reading to their children I designed an app in which there will be acitivites for dads to do with their kids that involve reading and 10 minutes.