When Paul Mpindi came to us, he was on the verge of launching a new organization, Mission French Africa, which aims to bring the word of God to people in the French-speaking countries of Africa. Paul knew what the message he needed to convey and knew what materials he needed, but called on us to bring in the expertise to put everything together. We developed a visual system that brings consistency to all of the facets of his ministry, and helped him create the marketing collateral and lesson booklets for the mission.