Brief
To redesign and develop a new brand indentity for the London Coffee Festival. To create a more recongisable brand throught London and the United Kingdom. It willl be desgined in a way which resonates coffee and what coffee is about by using an imagitive way of thinking and at the same time reflecting East London and the Truman Bewery.
The outcome must feature a company logo, a campaign which includes various forms of advertising: merchandise, a website, and to incorpate a use of social media.
The Concept
The idea is to bring forth the urban feel of East London by tying in an idea of graffiti art, while including and bringing in the idea of coffee. The chosen word and typography style are to help with the concept and bring it more to life.
