[ Project ]
Straus Family Creamery Organic Milk

[ Awards ] 
Graphis New Talent Annual 2016
Type Directors Club 62nd
Creative Quarterly 100 Best Annual 2015
HOW International Design Awards 2015
Creativity International Awards 45th
Creative Quarterly 40
GD USA Package Design Awards 2015

This project is a collaboration with the company Straus Family Creamery. Since 1994, the company has been dedicated to make the highest quality and minimally processed organic dairy products. This project is to redesign its package system, especially product lines in the organic milk products.

After researching this company, I found Straus Family Creamery has been offering their organic milk in reusable glass bottles from the very beginning. It is a good idea to keep a sustainable community. I chose a minimalist design style to convey simple and healthy fresh milk products. The use of color palette includes red, green and blue to emphasize different kinds of milk fat.