The Marketing Objective is to gain and preserve a high end clientele looking for luxury and seclusion in the most beautiful locations in the world.The Strategy is to use the Oberoi's brand identity of tranquil, secluded opulence in a series of print and web advertising, which will be featured on the sites and magazines of Conde Naste Traveler, Travel and Leisure, Islands, Escapism Travel Magazine, National Geographic Traveler and Coastal Living. A direct response campaign will be directed to returning guests, consisting of postcards and gifts, special offers such as private lagoon dinners and couples spa days.