Ben and Jerry's Visual Design was a 1 month long project and we needed to show Ben and Jerry's touchpoints in the Ben and Jerry's ways.
Therefore I decided to recreate the store menus which were carefully designed to display Ben and Jerry's fun and hippie personality. I studied the Ben and Jerry's stores and the stores were visually loud and over the top styling. The stores uses hues of sky blue, white and grass green, with cow cutouts and fun fixtures to help create a funky countryside feel.
Thus the menu I have designed shows the country side in the background as well as making use of typography that display a fun personality.
Ben and Jerry's has a long and rich heritage therefore it is necessary to remind them of their love and passion for ice cream making.
The following are the 3 missions which they abide by, redesigned by me to imitate the ones in stores.
However Ben and Jerry's also have a long history of being a environmentally conscious company therefore I created a faux wooden design which shows the linked prosperity in Ben and Jerry's.
The following below is a sample of the touchpoints board I did for the set up. I designed it to show Ben and Jerry's fun, soulful and hippie personality by using hues of sky blue. The typography chosen were also to show its cheerfulness.
