Swimming club of Užice needed a new identety so they asked me
if i could help. I was more than glad to work on this project, especially because I was a part of this club once.
The club was founded in 2005 and it has never had any serious visual identety.
In 2013, the city of Užice got its firist indoor swimming pool so that was the perfect moment for some
fresh changes.
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LOGO:
The idea was to combine a heraldic shape with some elements found on the
traditional heraldic sign of Užice city, and a stylized swimmer silhouette.
The result was interesting.
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PATTERN:
The silhouette of the swimmer from the logo was perfect form for multiplying and therefore ideal for the pattern too, it resebeled a wave form as it grew.
Here's little demonstration of the idea:
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T-SHIRT:
I designed a t-shirt too, so i played a little with the patterns and some parts of the logo and came up with the design on the right side. The idea was to bring movement to the both sides of the t- shirt and resable the group of swimmer in one union. It worket quite nice and the mark is being made on several swimming competitions already.
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PLANER:
This is a mockup design of the future planner book.
The logo will be stamped produced in this case,
looks nice!
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We did the photoshot in case we need some photos to use in designs and promotions.
