Movie Yard
Student Project / University of Waikato / 2014
Movie yard is an android app, which provides movie collection and sharing service to 20-35 people who loves movie and could evaluate movies sensibly.
The name movie yard implies that the app has a lot of movie’ information for our users to read.
The idea behind the logo is that it should combine both the movie and yard. For the movie part, I decided to use a triangle play button to represent it. I used a 3D fense to represent the yard. Meanwhile, the captial letter ‘M’ and ‘Y’ could be seen in this logo at first sight.
The logo consists a capital letter M with double outline, which looks like a fence in three dimensions, and a line at top to balance the logo. There is a protuberant straight line at bottom, which is to combine the capital letter Y with the whole logo. Excepet the ingenious combination of the two captial letters into the shape, the fence implies yard, which represents that there are a lot of movies in the app, and users could feel free and see a totally di erent world in this app. The whole app looks a bit like two eyes or glasses, which also meets the purpose and overall style of the app.
The font I chosen is pretty sharp and formal, which is to t the whole style of the logo. The whole style is sharp and straight, which ful ls target audience, and to imply Movie Yard requires sensible, responsible and credible reviews, rate for movies, and the app itself o ers same ethos to its target audience.
Thanks for watching!