GEORGIE BAR

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GEORGIE BAR - Branding and styling

An american style bar in tel aviv, israel

Client
Georgi bar

located at the foreign dorms area in tel aviv university

Project goals
From the very beginning of the project the main goal was set to design an outstanding Brand Identity,

which would invite the student population, especially the foreign students.

the goal was to create a charming and funny character that will be the heart of the bar.

Creative solution
The creative process was divided into several steps, each requiring critical solutions.

the core of the Logo - georgie, who is based on the character of georgie wise (the street which the bar is located), a chubby and likeable character that reflects in all parts of the bar, from the logo to the tooth pick holders up to a giant mansized doll we made especially for georgie.

photographer: yonatan natan