Last year I was working on this project for Zen Mobile. Amaze (701FHD) is one of the flagship product by the brand. The marketing and brand analytic management required a pre-launch campaign for the Amaze.
I was selected to take the initiative and come up with a series of these posters for the campaign. These were made with a gray scale theme with the subtle touch of colors, where I kept the 3D renders of the phone in different perspectives, unique side of this project was, I introduced silhouette illustration of people where they are having real time interactions with the phone. This Phone you see in each of these posters was created using 3Ds Max and later rendered in Keyshot.
The people and their interactions were conceptualized and designed in a way that can gel with the tag line I have used. Firstly I had to sketched the illustration, Mid-way I used Adobe Photoshop to collaborate with the silhouette illustrations and then Adobe Illustrator to render-out the final posters. Hope you all enjoy the idea.
The people and their interactions were conceptualized and designed in a way that can gel with the tag line I have used. Firstly I had to sketched the illustration, Mid-way I used Adobe Photoshop to collaborate with the silhouette illustrations and then Adobe Illustrator to render-out the final posters. Hope you all enjoy the idea.
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