Fill Restaurant
This project has two awards
Silver Award for Identity Design at the 2012 Loerie Awards.
Merit Award for Typography by the ISTD 2011.
This project has two awards
Silver Award for Identity Design at the 2012 Loerie Awards.
Merit Award for Typography by the ISTD 2011.
The objective of this brief was to create a concept for the branding of a typographically themed restaurant. In typography a quad is a metal piece that is used in letterpress to fill in spaces in between letters. This made me research and conceptualise around the idea of white space within typography.
After conducting my research I came to the conclusion that just as humans, type has it's own area of personal space. White space. White space acts as a letter's personal space in which it lives and acts in. My concept believes that if each being is given the right amount of personal space, they are able to function well within themselves and in harmony with others.
I executed the concept in 3 areas, namely the menu, a tablecloth, and plate ideas. Throughout the executions, I used the golden ration since it is said to be the ideal ratio.
After conducting my research I came to the conclusion that just as humans, type has it's own area of personal space. White space. White space acts as a letter's personal space in which it lives and acts in. My concept believes that if each being is given the right amount of personal space, they are able to function well within themselves and in harmony with others.
I executed the concept in 3 areas, namely the menu, a tablecloth, and plate ideas. Throughout the executions, I used the golden ration since it is said to be the ideal ratio.
Logo
Menu
Tablecloth
The tablecloth design uses the placement of letters in single form to create an interesting texture.
The tablecloth design uses the placement of letters in single form to create an interesting texture.
Crockery
The crockery is based on the shapes of a 9 counter and a g's bowl.
Wall designs
Letterhead
Business Card
Specification book
