‘Never Settle’ is about understanding our users’ root problems and making the best product decisions to solve them. It’s not about tipping the scale towards one extreme end, but rather finding how to create the best day to day experience.

 

 

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The powerful Qualcomm© Snapdragon™ 801 processor with global 4G LTE is coupled with an immersive 5.5" 1080p display for over a day's worth of battery life.

 

 

 

 

From the beginning, we were determined to build a phone as beautiful as it is powerful. Unimpressed with the designs on the market, we weighed each hardware decision directly against the impact it would have on the look and feel of the final product.

The result is the OnePlus One. It features subtle curves, clean lines and a slim profile. A chrome outer rim lends a polished accent to the slightly raised display. Vivid and sharp when on, the prominent display is perhaps even more arresting when off; a solid pane of jet black glass.

Timeless, understated, yet confident.

 

 

 

 

 

Fitting so much high end hardware into such a compact body took some inventive design. Vowing to never sacrifice on build quality or industrial design, we simply kept going back to the drawing board until we found a way to include the hardware that would provide the best user experience with our unique design.

Measuring just 8.9mm, the OnePlus One is ergonomic and easy to grip, with a tapered edge of just 4.6mm. Choose either Silk White or Sandstone Black, both unique textures, for the feel of a premium device that is built to last.

 

 

 

 

 

We take pride in every detail of our product, even parts that are never seen. The OnePlus One was a labor of love, both ours and our users, and we honored that by letting no detail go unnoticed. When you hold your OnePlus One, you’ll know every single piece was carefully chosen, placed and designed.

Our custom cut and engineered PCB boards are specially dyed and treated with a matte black finish, with each part meticulously aligned to be visually pleasing and functional. Even the most delicate inner components bear a OnePlus logo. Each piece is uniquely ours, and comes together to make a truly eye-catching device, inside and out.

 

 

Many of us rely on our phones for taking all our photos, so we incorporated a camera that delivers astounding results. With dual LED flash, the OnePlus One’s camera will take photos you’ll want to share, day or night.

 

 

 

Shipping with the energy efficient Qualcomm© Snapdragon™ 801 chipset, the One’s 3100 mAh battery fits perfectly into the sleek body. The energy efficient display features CABC and DRAM (Display RAM) technology that adjust the level of backlight and differentiate between dynamic and static content on your screen. These technologies reduce the power consumed and allow you to run all your apps and data services, all day long.

 

 

Boasting a 13 megapixel Sony Exmor IMX214 camera with f/2.0 aperture, the OnePlus One camera takes amazing pictures even in low light conditions. Shoot anytime, anywhere for bright, sharp photos.

 

 

Our camera boasts 6 physical lenses. Your photos will be more precise and detailed without suffering from distortion often caused by lower apertures.

 

 

Packing a Qualcomm© Snapdragon™ 801 processor with 2.5GHz Quad-Core CPUs, the OnePlus One's operational capacity and performance are enhanced by Qualcomm's heterogeneous computing approach.

This chipset harnesses the robust integration of many components for incredible speed and power efficiency. Among them, the custom Krait CPU architecture for sustained peak performance, integrated 4G LTE connectivity and Adreno 330 GPU for superior graphics and gaming experience, boosting 3D interfaces, colors and textures.

 

 

Stereo recording and tri-microphone noise cancelling technology are incorporated directly into the OnePlus One. Three microphones work together to identify, isolate and enhance your voice, while simultaneously filtering background noise. Use of the third microphone increases voice clarity by up to 80%.

 

 

Enjoy blazing fast and smooth connectivity whether you're around the corner or across the world with OnePlus One powered by Qualcomm© Snapdragon™ processor with a 4G LTE multimode modem. Unlocked and contract-free, roam wherever you'd like the One by your side.

 

 

Launch your favorite apps more quickly than ever before. Tap twice and your screen will come to life, or draw a simple image on the sleeping screen to launch your preferred app. The screen will respond even if your hands are wet.

 

 

Many users have a strong preference for either on-screen or capacitive keys. We built the OnePlus One to leave the choice with you. Use either the three capacitive keys at the bottom of the screen or turn them off and instead enable the on-screen buttons. In the truest spirit of ‘Never Settle’, navigation is now exactly how you prefer it to be.

 

 

With an impressive 5 megapixel camera adorning the front of the OnePlus One, selfies will be more captivating than ever. The extra-wide 80º viewing angle captures more area than other phones so your pictures will include more background without distortion.

 

The 13 megapixel camera on the OnePlus One excels thanks to quality optics, sensors and algorithms.

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