Brief
Design an interactive walk through display for the 2012 launch of Universal Pictures - Snow White and the Huntsman movie, which was sighted in 12 key cinemas in the UK.
Execution
Using a variety of materials a dramatic forest and castle scene was created, incorporating the use of motion sensor, sound chips, fazing LED’s and a built in screen running a loop of the movie trailer.
This sensory atmospheric display received extremely positive feedback from Universal and generated excitement and anticipation from those experiencing the walk through, encouraging them to go and see the movie.
INCA PRINT GOLD AWARD WINNER 2012 & POPAI GOLD AWARD WINNER 2012
FIRST OFF FULL SCALE PROTOTYPE
ARIAL SHOT OF THE SNOW WHITE & THE HUNTSMAN EXPERIENCE
INSTALLED AT CINEWORLD WANDSWORTH, LONDON
FINISHING TOUCHES TO THE INSTALLATION AND SWITCHING ON THE LED CANDLES
ENTRANCE TO THE WALK THROUGH EXPERIENCE, WHICH IS FORMED OF A SERIES
OF ARCHES WITH OVERHANGING BRANCHES, CREATING THE FOREST SCENE
GEOMETRIC SHAPES FORM A SPOOKY TREE, WITH RED LED LIGHTS IN THE FIGURES EYES
UNDER EACH OF THE ARCHES THERE ARE MOVEMENT SENSORS WHICH ACTIVATE SOUND
DEVICES, WITH PRE RECORDED SOUND BITES OF CREEPY FOREST NOISES
LARGE GRAPHIC PANELS FORM THE OUTER WALLS OF THE FOREST SCENE
HOLDING STRIKING KEY ART IMAGES FROM THE MOVIE
THICK CARDBOARD BOX STRUCTURES FORM THE WALLS OF THE CASTLE SCENE,
INCORPORATING A CURVED SHIELD FEATURE
A MIRROR WALL WITH 3D CONCAVE MIRROR FEATURE, SURROUNDED BY HAND MADE LED
CANDLES CREATES THE POWERFUL MIRROR, MIRROR ON THE WALL SCENCE FROM THE MOVIE.
THE FINAL CASTLE WALL HOLDS A BUILT IN TV SCREEN PLAYING THE TRAILER FROM
THE MOVIE ON A CONTINUOUS LOOP.
HOPE YOU ENJOYED THE EXPERIENCE.
3D visuals and concepts
