TOYOTA LAND CRUISER PRINT ADS
Toyota was launching a new off-road vehicle. The Land Cruiser Station Wagon was targeted at drivers that take pleasure in exploring extreme trails. It was built to be very resistant and comfortable.
The idea was to create a series of print ads that showed the new car completely covered in mud, as it was supposed to be if used properly. Each ad presented the dirty car in a different position and ended with a “Off-road, all-comfort.” signature.
Toyota was launching a new off-road vehicle. The Land Cruiser Station Wagon was targeted at drivers that take pleasure in exploring extreme trails. It was built to be very resistant and comfortable.
The idea was to create a series of print ads that showed the new car completely covered in mud, as it was supposed to be if used properly. Each ad presented the dirty car in a different position and ended with a “Off-road, all-comfort.” signature.
