Men's Skincare
Get Ready for Adventure
Pioneer is an organic and natural skincare boutique for young men. Pioneers are known to be adventurous, active, and to create their own path. Likewise, Pioneer skincare’s brand reflects this rugged adventurous spirit through organic, wild beauty and nature.
The logo graphic shows a style of backpack the pioneer carries while they explore, and the shape of the logo frame is a badge shape. The typeface gives a rough and strong look with a texture and thick serif. There are eight skincare products, and all the illustrations are the items that the pioneer needs for his adventure. An infographic style is used for clarity and simplycity. Each component has textured background with a bold title and clear graphic. Icons are used with the contents and graphic to add more details. The names of the product come from nature and are connected back to the pioneer concept. Overall packages have a natural and wild feel due to the use of dark brown containers with wood textures.
