Identity redesign project for Busy Bee Bakery, a small local bakery that hand makes their goods on a daily basis. These goods include custom birthday cakes, party cakes, creative specialty cakes, wedding cakes, donuts, muffins, eclairs, a full fresh bread assortment, and their “famous” cookies.
The idea behind the logo is to convey all parts of the name. Business, bee, and bakery. Business being particularly important since the company is very dedicated to hand making their food and pleasing their customers, so the bee has a lot of movement and creating the cupcake with that movement.
