For the seniors, assisted living often means the loss of independence and lifestyle, and their adult children may also experience guilt. But with "The Bright Sides” campaign, we will spread the positive messages of assisted living in a tone that is approachable, casual, and a little cheeky. Through print ads in local newspapers, advertorial inserts, billboards around hospitals, and a shareable Facebook campaign, we will reach the audience of the adult children of parents who are reluctant candidates for assisted living.