My emails have a 40 to 60 percent open rate; when the audience is targeted, that percentage is as high as 70.

 

As producer of gates and strays, a new web series, one of my jobs is to find extras for non-speaking parts. Calls for people to be bar patrons brought in the highest numbers of extras we had seen.

 

I wrote the first three email invitations for anthology, a literary reading series I helped to launch. From the first event, the reading drew a capacity crowd.

 

Big Umbrella Studios asked me to host a lit night in their Western Addition space. The inaugural reading filled every seat.
Lit Night invitation email

 

gates and strays screening invitation - easy sell, and 70 percent of our supporters attended.

I am half of a two-person social media team for The Spinster, a short, feminist horror film on bikes written and directed by Kristin Tieche, which I co-produced.