Plastic is the Problem

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This is a multimedia advertising campaign against water bottled in disposable plastic bottles. The first piece is a half-page classified newspaper ad. I was allowed to use gray scale and one image with body copy. The second piece is a magazine ad that needed single image dominance. I was allowed to use CMYK. The third and final piece is a retail newspaper ad. I was only allowed to use type for this one and it had to still describe the issue at hand while at the same time, being expressive.