Katie Peake's profile

Canon: Capture The Night At Blue Water

Our second Capture The Night experience was at Bluewater kicking off on the famous Black Friday. Our target audience was slightly different as we where targeting families who may be looking to purchase a DSLR as a  Christmas present for their creative family member.
The challenge here was that we were asking people to capture night time photography within a bright shopping environment. The solution was to build a dark room at the back of the stand where we could allow people to capture silhouettes of Urban Deer. The dark room contained a laser cut set of trees, houses and street lamps with our graffiti deer hidden inside. We back lit the silouettes to create interesting shadows.
For both events we designed and built two stands, the first being a shipping container with a roof terrace, and the second a more modular version of the container.
 
Design & Production
 
 
The Experience
 
 
Digital Advertising
 
Canon: Capture The Night At Blue Water
Published:

Canon: Capture The Night At Blue Water

Our second Capture The Night experience was at Bluewater kicking off on the famous Black Friday. Our target audience was slightly different as we Read More

Published:

Creative Fields