A concept for a nail polish brand I have dubbed ‘Hand Crafted’ (makers of fine lacquers since 2014). This brand has two separate lines of nail polish including the Nail Ales, a line of sophisticated neutrals like Blonde Ale, Belgian Brown, and Cream Stout; and Nail Cocktails, a spirited array of bold colors like Pink Lady, Vodka Cranberry, and White Russian.

     The packaging for this alcohol-inspired line resembles the traditional six-pack packaging used for beer, and would allow the buyer to customize their own four-pack at a small point of purchase stand.