Smartbites is a branding project developed for my personal concept of sugar free candies for adults.
From this starting point I decided to create a new category of hard luxury candies based on sophisticated designs, combining exotic and surprising flavors, and colors.
After a long period of research I have developed my own recipe for sugar free candies bringing this traditional product to a new level.
The result is small square unique pieces of pleasure full of taste.
The product have been categorized into collections: safari, ravioli, gardens, Gaudí, Mondrian, gemstones and expressionism.
Every collection is linked to a specific range of flavours (cocktails, exotic fruits, flowers, etc.), packaging and product design.
Furthermore, each collection contains a protective acetate sheet menu that provides specific information on every candy.
