Project Objective
To create a brand identity for a nail polish brand for young women called Sky Nails.
Concept & Solution
Sky Nails will attract young women by the simple name and the design of the logo. They will feel like Sky Nails is a fun product and will want to grab it right from the shelf. This beauty product will help young women feel free to express their fashion sense and personality. It will have colors for every young woman whether they’re girly or tomboy, fun or sophisticated. There are also options for nail stickers or gel polish to give variety and to try something new when trying out Sky Nails!
Brand Message
Reach for the Sky
Target Market
Gender: Women
Ages: 16 to 25
Education: high school and beyond
Careers: any; affordable for young women
Hobbies: do it yourself projects
Interests: fashion, beauty, the arts
Education: high school and beyond
Careers: any; affordable for young women
Hobbies: do it yourself projects
Interests: fashion, beauty, the arts
Logo
Color Scheme:
Black & White
Black & White
For the Best Logo:
Simple
Stands Out
Different
Memorable
Packaging
17 Shades of Personality:
Daring Red, Midnight Blue, Mystic Purple, Sweet Green, Pampered Pink, Sunny Day, Wild Orange, Baby Blues, Simple Lilac, Whisper White, Secret Silver, Classic Black, Sparkling Silver, Gold Ring, Ocean Blue, Sassy Pink, Purple Passion
Daring Red, Midnight Blue, Mystic Purple, Sweet Green, Pampered Pink, Sunny Day, Wild Orange, Baby Blues, Simple Lilac, Whisper White, Secret Silver, Classic Black, Sparkling Silver, Gold Ring, Ocean Blue, Sassy Pink, Purple Passion
Packaging for Nail Stickers
For the Best Packaging:
Stand Out (Bold)
Attractive
Explain what Product is
To the Point
Advertisement
Shown Above (left to right):
Poster Ad, Website Ad, Magazine Ad
For the Best Advertisement:
Simple
Bold
To the Point
Emphasize Logo
