Character concept for a fresh, new bingo website which is ideal for young, tech savy, modern-day users. LoveBingo will be clean cut and straight to the point with no hidden Ts and Cs or wagering requirements. Aimed mainly at a more feminine market but appeal not entirely female based. They wanted a funky, fresh and simple cartoon cupid character to be used across the LoveBingo site in a variety of images from main website headers to smaller promotional imagery. The cupid character should have LOTS of personality and should be cheeky and fun. Liked a flat color, cartoon-style images. They didn't specify what age group the cupid character should fit within so I did a toddler, a preteen, and an adult cupid. They decided to go with a toddler cupid, they wanted him to be more cheeky and have a bigger head and maybe not have the cartoon style be so flat after all. Tried out several varations of facial expressions and sketched out additional poses, but in the end they liked another deisgner's character.