For this assignment, we were to create two web ads following IAB standards. I chose a billboard layout and a mobile full page flex, which allows you to view the ad in both portrait and landscape orientations. I used the same pictures in both layouts, but had to resize them so they fit their parameters well. Following chapter 5 in our textbook (Barker), I made a composite of what I wanted the ad to be. I wanted something that was a bit Asian in feel, so I chose to combine Mt. Everest, mountain climbers and ninjas. This "movie" is about ninjas that attack climbers going up to Mt. Everest. The gradient tool was used to blend pictures together, and I used a lens flare for more drama. I also added links to the movie trailers, ticket hub, and social media page.