In 2013 we encouraged the UK to embrace technology - stop being so cat, and Be More Dog!
Find out all about Campaign Magazine's 2013 Campaign of the Year below...
The results:
- No. 1 in category for Brand Attractiveness
- No. 1 in category for Brand Awareness
- No. 1 in category for Brand Consideration
- Highest revenue per customer in category in 2013
- Highest customer acquisition in 2013
- Lowest customer churn in category in 2013
- Most loved brand in category in 2013
- Campaign Magazine's 2013 Campaign of the Year
- Most liked and shared campaign in the UK in 2013
- 4th most shared campaign in the world in 2013
- Highest ever positive sentiment for O2 in social media
- Multiple awards for creativity and effectiveness
Launch Brand TVC
Campaign overview film
