The aim of this project is to explore the idea of consumerism as a way to identify a person. Nowadays material objects are seen as an expression of values, attitudes and beliefs. Through advertising and mass media possessions became symbolic of personal and social status. Thus, this experimental piece of design encourages discussion and attempts to reimagine the concept of identity. 

 

This book is a collection of pictures sent to me by people from different social backgrounds. They were asked to sent pictures of a material possession they all identify themselves with. My intention was to test if it is possible to recreate their individual qualities, group membership and social standing based on the objects they feel connected to. For that reason, on my blog vzlatilova.wordpress.com I asked random people to share their thoughts and suggestions about what these people’s identities might be. Based on the information gathered I designed a new material object - a book. 

 

The entire publication is available on Issuu below:

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