TedxPenafiel

Branding
 
 
The TEDx Program is designed to help communities, organizations and individuals to spark conversation and connection through local TED-like experiences. 
 
At TEDx events, a screening of TED Talks videos
or a combination of live presenters and TED Talks videos sparks deep conversation and connections at the local level. TEDx events are planned and coordinated independently,
under a free license granted by TED.
 
 
Penafiel is a inner city in the north Portugal.
April 5th 2014: as part of the theme ‘Small is the new Big’ took place the TEDx
Penafiel at the Municipal Museum of the city.
 
 
PEQUENO É O NOVO GRANDE (Small is the new Big)
All the great movements starts with a small step and in course of time we have seen the
emergence of pioneers who with their small steps called for major changes.
The constant search of the being in its various dimensions leads to successive stages of innovation and new social and economic contexts, changing our customs, values and attitudes, which points to the birth of a new era.
 
          We were invited by the organization to develop the whole graphic work of TEDxPenafiel, so, gladly we accepted the challenge. Since the theme means that the small is the new big, we just created a noisy composition with small triangles and points which in their ensemble creates a huge and beautiful spot. So, with this we pretended to show how a small piece can be part of something big.
Discoveries; Inovation; Sustainability; Change and Overcoming. Four themes which received a proper pictogram, developed in the same line of thinking: all represents something factual related with the nature and the mankind’s history. Each one have the respective ordinal number represented by a certain number of points. One point for the first one, four points for the fourth.

          For each one of the eleven speakers we developed
a pictogram in form of a portrait to announce their names.
 
Client: TedxPenafiel
Year: 2014
Art Direction: Ivo Amadeus Reis
Design: DPIGS Design
Photo: Tiago Pereira
 
 
TedxPenafiel
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TedxPenafiel

We were invited by the organization to develop the whole graphic work of TEDxPenafiel, so, gladly we accepted the challenge. Since the theme mean Read More

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