This project was developed at Lust while I was doing my internship there.
The client, WTTC, asked to provide 15 panels of infographics regarding the 10 countries that were taking part
of the WTTC Americas Summit in Peru last September to promote the event through social media.
We started analyzing what is peculiar of Peru, what could be used as a way to emphasize the features of the country the summit was held in, and use it as a way that could help us develop infographics that were unique
in their look to stand out from regular infographics.

After some testing, we wanted to try a typographical approach at infographics, using only text to convey
the informations. What we come up with was a sort of cross-stitched typography, where we used two lines
to represent each pixel of the letters and, changing the stroke of those elements, we were able to show
the data underneath the elements.

As you can see in this overview, the variation of the strokes gives a clear hint that there's more than simple type, and upon a closer look, you are able to grasp all the information lying beneath.

 

Here, for example, the blue line represents the four attractions in the US, the green one the other six.

 

Here you can clearly see how domestic and foreign tourist spending varies among those six countries, where in Brazil domestic travelers do spend the most, in Jamaica it's the opposite.

 

Here we can see the type of travelers that go to each country, and we can easily find out that in Jamaica most travelers go there for leisure purposes, as opposed to Argentina.

 

This one is about the main industries that contribute to GDP in Peru and, as we can see, Travel & Tourism
is the third biggest industry in the country. 
The thickness of the lines is proportional to the most and least contributing industry.