Rennrad Rebrand
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Brief
To celebrate new ownership, Ming Cycle Taiwan decided to rebrand their newly acquired Rennrad balance bike range.
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Concept
Balance bikes can be fundamentally important to a child's growth. Not only do they help boost confidence, they have also proven to improve children's static and dynamic balance as well as their bilateral coordination. I want to relate the brand image to something else that is also fundamental to a child's developement - building blocks - by bringing in simple geometric shapes and vivid colours that resonate with both children and their parents.
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Process
