Advertising Subject : Faber Castell
Product/Service : Art Grip Creative Studio Colour pencil
Advertising Objective :
To influence and promote the benefits of product -Gain attention for Art Grip Creative Studio Colour Pencil
Proposition/Promise Benefits (USP):
Better grip and control improve, better results for drawing and colouring Water proof with natural smooth feel in use High quality pigments, bright saturated colour Non-slip grip Natural colour effect Idea: Drawing by using Faber castell's art grip colour pencil attracted the true nature
