It’s a quiet fishing village, located not far from the town of Kuantan. Driving along the trunk road gives you an experience of transformation, from busy town of Kuantan to quiet yet colorful town of Beserah. As a fishing village, there’s the usual fishing activities going on, and of course a good selection of fresh seafood and restaurants that provides fresh and affordable seafood. What is most impressing and only unique to Beserah is the use of buffalos cart to transport the products of fishing from the bat to the shore for storage and transportation, going way back to 30years. But this activities had been stopped for years ago because of the advances of new technology.

 

identity design

guidebook design

rebraning idea

Help local people live out with the better life and attract tourisrt by enhance the value of Beserah.

The rebranding aims help the locals in Beserah live out better lives by telling everyone that there’s more than you’d expect in this town. Creating an artistic atmosphere in the town with art contests and exhibitions subsequently enhances the value of the town.