Nick Jr. Identity

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We were asked by Nick Jr. UK to help with a refresh of their channel branding. Working with their current style guide we expanded the Nick Jr. World into a more colourful environment, building small sets themed around different activities of a children s day.

We worked closed with the channel team to develop how the packaging would come together. Creating strong visuals that were easily adaptable to make of bespoke packaging for different shows later on. Each bumper needed the capacity to have show information, roto scopes or clips added and removed, meaning we needed to create a flexible solution whilst retaining the fun, colourful and eclectic vibe of the channel.

The new expanded channel identity help define the different parts to the day. We devised three camera moves which were repeated across a number of environments and scenarios, utilizing different colour palettes to represent the morning, daytime and bedtime progamming blocks.

As well as the main body of bumpers that are used throughout the day. We also created a number of endpages for promos and also three earcons to be used across the channel with the same look and feel.

More recently we were asked to update some of the packaging into some seasonal idents. Which could only mean one thing.......snow and Christmas lights galore!

Animation Studio: Blue Zoo Animation

Director: Damian Hook
Animation Director: Lizzie Hicks
Production Design: Lauren Ellis
Executive Producer: Tom Box
Producer: Chantal Robbins
Modelling: Brieuc Geuonle & Lizzie Hicks
Rigging: Anthony Delliste
Animation: John Knowles, Lizzie Hicks, Matt Tea & Ben Steer,
Lighting Lead: Tom Flavelle
Additional Lighting: Alain Thay
Compositing: Tom Flavelle & Nicolas Canticus

Client: Nickelodeon UK

Executive Producer: Alison Bakunowich
Creatives: Derek Best & Jon Preston
Producer: Hannah Cartledge