This is the end result of the Premium Squekr shoe care kit. It’s crafted in the style of a milk carton with a handle on top because I wanted the packaging to also be used as a kit that is mobile and clients can cary around just like they would a graffiti kit. 

The white of the packaging is spray painted to carry accross the urban-ess and add to my graffiti kit concept. I chose to make the kit white because the milk carton itself was already quite organic and "urban" so the white gave the kit a more minimal, contemporary and high-end look and feel.

Stickers are a regular appearance within street urban culture, being used in street art, sticker bombing and are quite often used by streetwear brands to advertising their label on the street. This was quite relevant to my concept so I decided to keep it simple and use sticker labels across my packaging.

The is an Ambient media advertisement designed to spread the word of the brand in an Urban/Suburban setting. Street Art and Stencilling is quite often used within the streetwear community as a form of marketing and because one of our main targets are sneakerheads and streetwear enthusiasts, marketing via Street Art is highly appropriate.

 

I wanted the ad to engaging and intereactive. This advertisement will be strategically placed in an urban setting where the consumers can get a real feel for the raw urban surroundings. They will be able to see the concrete walls, city fence, graffiti walls, smell the fumes of car exhaust and really engage with the surround. Not only will this be a memorable street art installation but it also sets the tone for the brand.

 

I wanted to do something creative using the logo; exaggerating the elongated ‘E’ in Squekr. This advertisement would be spray painted at corners of buildings and walls. One side would start off with ‘SQUE’ and as you walk around the corner would finish with the ‘EKR.’ This would leave people curious to know where the ‘E’ might lead.

 

Squekrgram will allow the user to upload photos of their sneakers onto a wall of sneakers. The user can also comment, like and favourite photos of other like minded individuals. Cliffnotes version, It’s an instagram for sneakers. The Smart Phone Application engages and interacts with the consumers and in itself, could procreate a community.

 

Layout is black and white and also very ‘Squekr’. I wanted to carry the same design elements from all the other deliverables across. Simple, minimal, classy. The simplicity of the template will give focus to all the
photos of the sneakers.

An Website x E-store is a very obvious deliverable. No brand today goes without a Website and E-store, it’s pretty much a prerequisite.

 

The Layout for the Website uses the same formula as all my other deliverables. It really sets the tone for the brand and the simplicity of it will put focus on the products we provide and the images of sneakers.

 

 Squekrgram is also be linked onto the homepage as a widget where latest uploaded Squekrgram photos with the #Squekrgram will have a moment to be highlighted on our website. People love hashtags! People also love when brands engage with them and this is another way our brand could do that.