Ai Weiwei - Zodiac HeadsIdentity Design, Product Development, and Digital Strategy
I was honored to work with Ai Weiwei and his team on the identity for the public
sculpture exhibition Zodiac Heads that would eventually travel the world
2011 Winner of the AICA-USA award
sculpture exhibition Zodiac Heads that would eventually travel the world
2011 Winner of the AICA-USA award
Exhibition Logo
In partnership with New York City, I designed these banners for the street-light poles
throughout Midtown and the Upper East Side. Oddly, designing them for the streets was secondary - secondary to
the idea that they would be later sold at Auction and be in people's offices and homes.
Postcards
Full-page Ad in ARTForum's Summer 2011 Issue
An example promo unit made for Tumblr and Facebook
Strategic social media integration with special curatorial resources provided by Tumblr
An existing theme was used, but most aspects were changeable and banners/icons were A.Brand custom made.
Early proposal of e-commerce design/functionality to compliment the re-design
of the zodiacheads.com site we were also building.
As the Chinese Government began to erase all internet sitings of Ai Weiwei
- the public manipulated Ai Weiwei's name very slightly in Chinese,
translating to Ai WeiLEI - or in English, "Love the Future".
This spread widely and we wanted to create these wristbands to support this public wittiness.
T-Shirt
Canvas tote-bag
