Francelino Imóveis
After completing 45 years of history, the Francelino Imóveis decided to reinvent itself. Underwent internal restructuring processes, change management and team and also changed its market performance.
Formerly known as a great builder, contributed greatly to the growth of neighborhoods in the city of Itajaí - Santa Catarina State - and now want to regain the value of your brand in the market, becoming reference in the sale and rental of residential and commercial properties in city.
The redesign of its visual identity shows to the public the desire to be an ever new company, with a great ally in its competitiveness strategy.
Together with the client, and precisely because of its tradition, we decided that we should-keep a heritage of the old brand, which is your initial designed from a perspective. The heritage is also kept in blue color as an important part of the visual identity, where only we adapt the old tone for the appropriate.
It was a great pleasure for us to design a redesign in such a traditional brand in the city. We hope you all enjoy it!
JAZZ STEPS
01 STUDY / RESEARCH
• Overview
• Market Research
• Competitition Analisys
02 COMPOSITION / STRATEGY
• Brand Plataform
• Audience Study
• Stakeholders Overview
03 CONCERT / DESIGN
• Symbol
• Lettering
• Color System
• Patterns
• Stationery
• Uniforms
• Signaling
• Social Media
• Ads
04 JAM SESSION / ACTIVATION
• Brand Guidelines
• Patterns
• Stationery
• Uniforms
• Signaling
• Social Media
• Ads
04 JAM SESSION / ACTIVATION
• Brand Guidelines
