Tesco Mobile is the second biggest virtual mobile operator on Czech market. Thanks to new rebranding in the beginning of 2014, Tesco Mobile is focused on families and people 25+. The big idea behind the change of the brand communication is - Tesco Mobile - Be closer to each other. 

 

 

Prepare a creative platform, that will communicate a launch of the new product to the target group. 

The product, Auto Top-up named Dynamo, means the easiest way how to top up your prepaid card. 

 

 

Dynamo works for me. I dont have to pay attantion anymore if i do have enough credit or not because Dynamo is doing it for me. We prepared print, internet and PR campaign that showed people among target group with the statements about the products. 
 

Credits 

 

Agency: Loosers

Client: Tesco Mobile

Art Director: Pavel Bureš

Idea and Copywriter: Roman Biath

Photographer & Postproduction: Pavel Hejný