About —
2 years ago I set out to establish my own designer brand Keeko; Minimal everyday quality basics. One of the most meaningful aspects of starting my own brand has been having control over everything, most importantly packaging. To me packaging is just as important as the product itself, the watch and packaging were designed together from the start.
Experience —
Long life usability and long term relevance form the foundation of the Keeko ethos. I wanted to create a product which could be passed down for generations. One of the things that makes the Keeko watch so unique is its interchangeable bands. I’ve used the packaging to design an assembly experience, separating the two elements within the paper mould. The process of first assembling the watch is a gift to the user, from day one they understand.
