Visibly sustainable.
Pfister is a Swiss furniture company who never communicated its efforts in sustainability until now. For the 50th WWF Birthday they wanted to tell the world their efforts involving resources (wood, people, an organisation called "Step"). The idea was to show that sustainability is not only an idea but actually gets done, i.e. is visible and touchable. The longcopy was thus formed in the shape of a trunk, finger print and carpet.
Pfister. Visibly sustainable.
