This is a Direct Mail concept I created for Money Mart. I wanted to incorporate the game Monopoly and create a piece that will grab the attention of consumers. The idea is to have a "GET OUT OF DEBT FREE CARD" placed on a Monopoly board as a card of Chance. Money Mart will give consumers the chance to get out of their money situation with a hassle-free loan. 

 

This can be a playful way to bring consumers into Money Mart without feeling like it is a big hassle. The idea was created to bring light to a situation that isn't so fun. Yes, people do get into debt and it's not the fun and games as it used to be.