Rationale:
Etisalat offers its customers, special value added services to help them anytime, anywhere.
Customer characteristics vary depending on usage, personality traits, behavior, etc.
Finding it easy to compliment each service with a certain characteristic gave birth to the concept of developing specific, lovable characters that relate to each service.
Furthermore Etisalat exclusively has these services such as Collect call, Reserve credit, international credit transfer, etc.
"Only from etisalat, just for you"
