"When I'm racing, my brain is in my butt"
Sebastian Vettel (formula 1 racer)
Sebastian Vettel (formula 1 racer)
2014 is the year the Formula One finally returns to Austria. Celebrating the occasion, Red Bull teamed up with Citymanagement Graz to organize a “fanzone” at Graz’s main square, featuring live broadcasts and racing games. STUDIO MINZ was given the opportunity to add its artistic touch to the event and create a design for a billboard. The final piece featured a quote by Sebastian Vettel, F1 world champion driving for Red Bull, saying “Beim Fahren ist mein Hirn praktisch auch in meinem Hintern.” (“When I'm racing, my brain is in my butt.”). We were happy about the great response and were featured on national television.
