Scratch-and-win ticket designs for Instant Kiwi, a division of New Zealand Lotteries; Lotto.
These tickets are made to be bright and lush to attract the attention of the audience from a distance as well as creating different "worlds" each game would live in, giving the players a sense of escapism and wonder.
Each ticket packages different game plays in unique and fun themes. Money Bags has a "cat burglar" theme while Pot 'o Gold has the colourfulness of St. Patrick's Day that exudes the luck of the Irish.
These tickets are made to be bright and lush to attract the attention of the audience from a distance as well as creating different "worlds" each game would live in, giving the players a sense of escapism and wonder.
Each ticket packages different game plays in unique and fun themes. Money Bags has a "cat burglar" theme while Pot 'o Gold has the colourfulness of St. Patrick's Day that exudes the luck of the Irish.
Creative Director: Simon Byers
