For each kit we created a 30' spot aimed to communicate the right mood and style of that specific kit. The Dapper style is the most rockabilly and british. I worked on the idea and the screenplay at first, and co-managed the scouting, the scenography and the styling. 

At the core of the project there is the storytelling: we got in touch with four Moto Guzzi bike customizers in Italy and Germany and we interviewed each of them to document their stories and their personal sparks.