Zofia Pressing's profile

TEEKANNE. Re-imagined

Packaging
Teekanne tea packages: re-think
2 boxes / 2 flavours / 50 filters


Designing my tea boxes I was aiming for a solution that provides a youthful, fresh atmosphere for a brand that sells in a changeless package at least for a decade. 

I've switched its original angle-shaped boxes for a cylinder-type to brings the smooth feeling of drinking tea closer to the customer. These small barrel boxes harmonize greatly with my calm and fruity patterns which were painted of fruits and herbs that are connected to the flavors of the brand. 

This was a challenge to design a box that can be loved by the customer enough to be kept and recycled in he kitchen.



2014, Budapest Metropolitan University
Project Director: Andrea Brittnek
Graphic Designer: Zsófia Pressing
Photographer: Zsófia Pressing





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TEEKANNE. Re-imagined
Published:

TEEKANNE. Re-imagined

Student Project of re-designing a freely chosen tea brand. New logo, new packaging, new feeling.

Published: