L'Oreal TFWA 2015
the Chrysalis & its Space
Aishwarya Tandon | Constance Texier | Allison Yip Yee Roo | Lu XiaoHeng
L'Oreal is sophisticated luxury. And to us, luxury is the pure essence of nature, protection. Inspired by cocoon, symbolizing a journey of rebirth, metamorphosis and genesis, we give you Chrysalis.
the Chrysalis a 360° product display intriguing the visitors & allowing them to roam around it freely. It's an organic product display, directly inspired from the cocoons' enveloppe, as if it's protecting the precious products.
We wanted to adopt and imagine an organic flow inside the booth Space, and at the same time intriguing and attracting the visitors from the oustide.
Introducing the Chrysalis, and its Space.
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Chrysalis Space
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Exhibition Space
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Entrance to booth
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Informal Meeting Areas
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Formal Meeting Areas
