Final Spot
Making Of
"Up until the 1920s, everyone thought the universe was essentially static and unchanging in time."
- Stephen W. Hawking, Physicist
Based on a "smart" badminton racket idea and a quote from Stephen Hawking, we conceptualized, designed the product features and animated a short pitch film for Li-Ning, a major Chinese producer of shoes and sports products.
Idea & Concept / Direction / Animation: ASTATICA
www.astatica.com
