Thinking Cup is a self-directed Digital Media project that focuses on the user experience of a coffee shop as a creative work space. Through the use of unique branding, a flexible app, a website and in-store installations, Thinking Cup aims to construct a creative community for like minded individuals where they can create, share and discuss ideas with one another all whilst basking in the warmth and productive atmosphere of an inviting, fun and contemporary coffee shop.
Identity
The Target Audience
The App
The Thinking Cup app allows users to share and build upon projects that they're currently working on with others through the use of the app's flagship 'Brainstorm' feature.
When a topic is posted by a user, others are welcome to post words and ideas related to it which assemble in a real-time word cloud both on the app and on in-store screen installations.
The creative thought process begins with a title or topic, and by brainstorming with one another users can help transcend an inkling of an idea into a project well on its way.
The Thinking Cup app allows users to share and build upon projects that they're currently working on with others through the use of the app's flagship 'Brainstorm' feature.
When a topic is posted by a user, others are welcome to post words and ideas related to it which assemble in a real-time word cloud both on the app and on in-store screen installations.
The creative thought process begins with a title or topic, and by brainstorming with one another users can help transcend an inkling of an idea into a project well on its way.
In-Store Installation
Website
Collectible Prints
Monthly Editorial Piece
The Shop
Limited edition cups
Video
