The Firenze is a traditional Italian restaurant located near Frankfurt, Germany,

since 1974. After a small refresh of the existing logo, the task was to create a totally

new concept and design for menu and wine cards, vouchers, brochures, business cards,

letterheads and a website. The idea behind the identity was to lay the focus on the

fresh products the restaurant is well known for. Also the classical Italian colors

are reinterpreted in a modern way.