SOCIAL RESPONSIBILITY PROJECT
OYUNDA KAL // STAY IN THE GAME
To the honour of the 100th anniversary of the establishment of Darüşşafaka Doğuş Basketball Club, we create a very special social responsibility project which is to involve more youths in basketball and protect them from harmful habits.
Organisation/Project website: www.oyundakal.org
This is the animation commercial for our launch campaign.
Case Study for "Stay in the Game" event project.
BRAND
Doğuş Grubu / Darüşşafaka Doğuş Basketbol
PROJECT NAME
Oyunda Kal / Stay in the Game
ADVERTISING AGENCY
McCann
CREATIVE DIRECTOR
Cihan Kavaklıpınar
CREATIVE TEAM
Atakan Demiral, Neslihan Soydaş, Aslı Topçu
CLIENT SERVICES TEAM
Özlem Milor İslam, Su Olgaç, Elif Kır
AGENCY PRODUCER
Zeynep Doğu
PRODUCTION COMPANY
Dirty Cheap Creative
DIRECTOR
Mehmet Kızılay
PRODUCER
Ömer Abra
3D ANIMATION
Şenol Kılıç
Graphic Animation
Emre Önol
CHARACTER DESIGN
Mustafa Gündem
CHARACTER MODELING
Mustafa Abacı
2D ANIMATION and VFX
Jason Keyser
MUSIC & SOUND DESIGN
Cypheraudio
Some tweets during the project.
TV commercial for the second phase of the campaign.
BRAND
Doğuş Grubu / Darüşşafaka Doğuş Basketbol
PROJECT NAME
Oyunda Kal / Stay in the Game
ADVERTISING AGENCY
McCann
CREATIVE DIRECTOR
Cihan Kavaklıpınar
CREATIVE TEAM
Atakan Demiral, Mert Demirhan
CLIENT SERVICES TEAM
Özlem Milor İslam, Su Olgaç, Elif Kır
AGENCY PRODUCER
Zeynep Doğu
PRODUCTION COMPANY
DIRECTOR
Baki
POST PRODUCTION
İmaj
